Keaton Row is a two-year-old startup company that connects personal stylists, clients and retailers and acts as a resource for women who want the luxury and convenience of personal shopping in an online environment.
“As we build out our fashion and beauty network, e-commerce will serve as a cornerstone, and this is the first of several opportunities we’re considering,” Evelyn Webster, executive vice president of Time Inc. said in a press release.
“Our fashion brands including InStyle and People Stylewatch are highly transactional. Keaton Row’s peer-to-peer social commerce model matches our sensibility and will open up an array of e-commerce opportunities. We are excited to explore how our premium content can enhance the Keaton Row marketplace and help fuel the growth of its business.”
Keaton Row will use this round of funding to optimize the experience for its on-the-go customer by streamlining the client-stylist conversation and refining merchandise selection to address key shopping pain-points. The funding will also be put toward other features that help Keaton Row stylists build a wardrobe for all of their clients and their unique lifestyles.
“Time Inc.’s fashion brands, such as InStyle and People StyleWatch, are resources our users are already engaged with and inspired by,” Cheryl Han, CEO of Keaton Row, said in a press release.
“We are excited to partner with Time Inc. and to create a seamless experience for our customers, connecting style inspiration with shopping choices. Our stylists will also benefit from the exciting training materials we will collaborate on to truly build our stylists’ expertise and elevate the level of service we provide our users.”
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