Sales Sparkle at Jewelry Maker Stella & Dot
Friday, November 6, 2009 | Modified: Wednesday, November 11, 2009
This article is from the San Francisco Business Times – by Sarah Duxbury
People say recessions breed entrepreneurs, which may account for explosive growth at Stella & Dot.
In August 2008, the direct sale jewelry company conservatively estimated it would double sales in 2009 for revenue between $9 million and $11 million. Now it looks like the Burlingame-based company will hit $30 million.
“Last year, when you think of the times, people were hesitant to hope,” said Jessica Herrin, founder and CEO of Stella & Dot, and before that the founder of WeddingChannel.com. “We knew the momentum of our business … and even with all that confidence, we were hesitant to say we would more than double our growth.”
Between August 2008 and today, Stella & Dot has grown from 500 stylists to 4,000. It had 14 employees then and has 30 today, with 13 open positions for everything from technology to HR to accounting. The company became profitable earlier this year, and it is almost entirely self-funded.