Stella & Dot Grows 1000%
Stella & Dot is quickly becoming the trademark jewelry company on everyone’s minds — or should I say WRISTS… and fingers, and necks, and ears! As a new company in the “couture” jewelry category, Stella & Dot brings a fresh, new twist to vintage modern jewelry. It’s jewelry that sits in that rare “sweet spot” between expensive diamonds and gold, and cheapily-made, fun, fashion jewelry. And it certainly is not going unnoticed. Within its first year, Stella & Dot was featured in countless fashion magazines, including InStyle, Cosmo, Redbook, Self, People Stylewatch, Oprah, US Weekly, OK!, Ladies Home Journal and more. Celebrities such as Penelope Cruz, Demi Moore, Debra Messing, Paris Hilton, Ali Landry and others have also been spotted with their Stella & Dot jewels.
And even in this declining economy, the company actually grew by 1000%. *Choke* Yes, you read that correctly. This ground-floor, business opportunity grew 1000% in their first year alone. And honey, you ain’t seen nothin’ yet!
And with rise to fun, stylish accessories, such as headbands, and the introduction of a men’s jewelry line, the company is just gearing up for success. Founder and President Jessica Herrin predicts that Stella & Dot will be a $100 million company by 2012. She also predicts that the company will blossom from its current status of 800 Stylists (in both US and Canada) to over 100,000 Stylists in the same amount of time. How’s that for an economic forecast?